Meet Our Beauty Editor: Megan LaRussa Chenoweth
Name: Megan LaRussa Chenoweth – Beauty Editor
Passion: Style, Beauty, Travel and Fine Dining Experiences
Company: Megan LaRussa-Style Yourself Chic
Number of years in business: 7 years
30 years young
My story in a nutshell…
Ever since I was a little girl, I’ve lived and breathed fashion and beauty. I’ve always had my hand in the fashion industry, even as teenager, and never saw myself doing anything else. After working in New York City as a Trend Forecaster, I realized I wanted to bring the world of high-end fashion and runway collections to real women. I desired to make fashion FUN again for women and to make it accessible for every woman of every age and body type.
After leaving NYC to move back to my hometown of Birmingham, Alabama, I opened my then Fashion Consulting Firm, Southern Femme. I dabbled in anything and everything from fashion journalism, to blogging, to wardrobe styling, to fashion show production, and of course style coaching.
In 2015 I rebranded my company and decided to focus on my true passion–Style Coaching. Now I focus 100% of my energy, efforts and knowledge on empowering my incredible clients to help them look and feel their best daily. I now have the pleasure of working with women 1:1 through VIP coaching, as well as serving my clients around the globe in my self-study programs. When I’m not working, my husband and I love spending time with our friends over great food, traveling, attending concerts, and relaxing with our 2 dogs!
First job: I worked as the holiday gift wrapper at Saks Fifth Avenue in high school.
Current job: Style Coach
Dream job: my current job 🙂
Career high: Taking the time to travel globally last year while still having my best year yet financially
A few of my favorite things…
Your favorite book? Little Women
What books are you reading now?
Secrets of a Fashion Therapist by Betty Halbreich, The Dance of the Dissident Daughter by Sue Monk Kidd, and Multipliers by Liz Wiseman
What is your favorite city? New Orleans
What are some of your favorite stores?
Bergdorf Goodman in NYC, Hampden Clothing in Charleston,
and Colette in Paris
What is your daily uniform?
I have 2 “outfit formulas” that I love and feel my best in. One is distressed denim + blazer + silk blouse or tee + fun ballet flats. The other one is a comfy cinched waist dress with stylish sneakers or Chanel flats.
What jewelry do you wear every day?
My engagement ring and wedding bands, a set of 4 mixed, stackable rings that I’ve worn since high school, and my ‘M’ charm necklace that my husband gave me a few years ago.
Whose work currently inspires you?
I am currently inspired by Garance Dore as she’s so effortlessly chic in all that she does. I respect her for always selecting projects that are on brand for her, and speak to her overarching message.
What is the last thing you did last night?
Snuggled with my bichons and drank my Yogi ‘Bedtime’ tea.
What is the first thing you did this morning?
Checked Instagram on my iPhone… I’m addicted 🙂
If you could relive one moment from your life what would it be?
As cliche as it sounds, my wedding day. It was such a magical day and I’d love to be able to take it all in again! Thankfully we had a wonderful videographer capture the day so we can relive it via the video as often as we like 🙂
What is the screensaver on your phone?
A beautiful image that the incredible photographer Wendy K. Yalom took during our photo shoot in Paris. It’s a little cafe table with an open fashion magazine, glass of champagne and red sunglasses sitting on it. I love all of the red in the image!
What do you eat for breakfast?
On a good day, I love a smoothie from Kimberly Snyder’s website and on a busy morning a Lemon Chia Crisp Oatmega bar and a Kombucha.
What do you eat for dinner?
I prefer vegetarian meals, so we love pasta type dishes and we love wonderful vegetable dishes. My husband and I have a weakness for eating out so it really depends on where we go on a given night. Our favorite spot right now focuses on sushi and ramen bowls.
What’s the biggest perk of being you?
My passion and knowledge of fashion, style and beauty
What’s your favorite song?
Anything by Ryan Adams
My favorite Instagram account:
Who What Wear
Three words that best describe your life philosophy:
style. peace. enjoyment.
Your best health tip:
Really listen to your body and trust it. Feed, hydrate and move your body in a way that’s pleasurable to you. Don’t force diets or fad exercises on yourself–do what’s best for YOU.
Your best beauty tip:
Start a well-rounded skincare routine NOW. Don’t skimp out on your skincare products or steps as this is the only skin you have so take care of it.
Three things you can’t live without:
My iPhone, my Dior Brow Styler Pencil, and organic dark chocolate with ginger.
What does your perfect day look like? From when you wake up to bedtime? My perfect non-work day would include…Sleeping in and getting up mid-morning (I’m NOT a morning person). Enjoying a great workout followed by tea with my best friend at our local French bakery. Then enjoying a massage at my favorite spa, where I can later peruse some style magazines and savor a healthy meal in the relaxation room. The day would conclude with spending time with my 2 adorable bichons and getting all dressed up for a night out with my husband. We would dine at our favorite restaurant, Highlands, and then watch a great movie before going to bed.